Project

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Modulair S

The Super Copa Telcel project represented a unique opportunity to shape the visual future of one of Mexico's premier racing championships.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Project

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Project

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Proyect

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Proyect

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Proyect

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Proyect

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Proyect

A shell of curved ply cradles a tufted leather seat, anchored on a five-star aluminum swivel.

Category

Executive

Tufted leather, molded walnut ply, cast aluminum

Dimensions

Material

H 84 × W 72 × D 74 cm

Victor

ACUÑA

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Client: Safran Seats | Time: 2019 | Credit: Lead 3D and Visualizer | Projects: 1 | Industry: Aerospace

During my time at SAFRAN Seats, I led visualization initiatives that helped redefine how aircraft seating concepts were presented across the organization. Working at the intersection of industrial design, engineering, marketing, and storytelling, I developed visual narratives capable of communicating complex technical innovations to customers, stakeholders, and industry award juries.My work contributed to establishing a new visualization standard within the company and supported multiple strategic programs, including the Crystal Cabin Award-winning Modulair S project.

Modulair S was developed to address changing passenger expectations through a highly adaptable seating architecture.As Visualization Lead, I directed the creation of the project's visual narrative, translating technical innovation into a compelling story capable of communicating its value to both industry experts and award juries. The project received international recognition by winning the Crystal Cabin Award, one of the most prestigious distinctions in commercial aviation.

OVERVIEW Modulair S

MY ROLE:
・Lead 3D Designer
・Visualization Specialist
・Art Direction
・Visual Storytelling
・Team Leadership
・Presentation Strategy

PROJECT HIGHLIGHTS
・Established a new visualization ・benchmark for SAFRAN Seats
・Led a multidisciplinary visualization team
・Developed award-winning presentation assets
・Produced marketing and customer-facing visual content
・Created immersive storytelling experiences for aircraft interiors
・Collaborated with industrial designers and engineering teams worldwide

CHALLENGE
Great innovations often fail for a simple reason: people don't immediately understand them.

Modulair S introduced a radically different vision for aircraft seating, built around flexibility, modularity, and future cabin adaptability. The engineering was groundbreaking, but communicating those ideas to customers, airline executives, and an international award jury required far more than technically accurate renderings.

The challenge was to transform complex engineering into an emotional story—one capable of making innovation feel tangible before a single prototype could speak for itself.

DESIGN THINKING
Visualization became more than a presentation tool—it became part of the design process itself.

Every image was developed to reveal not only the product, but the experience behind it. Composition, lighting, materials, camera language, and environmental storytelling were carefully orchestrated to guide the viewer's attention toward the innovation rather than the technology alone.

Working alongside industrial designers, engineers, and marketing teams across multiple international sites, the visual strategy evolved into a common language capable of communicating technical complexity with clarity, elegance, and emotional impact.

The objective was never to create beautiful renderings. It was to build confidence in an idea before it entered production.

REFLECTION
Modulair S transformed my understanding of visualization.

It proved that the most powerful images are not those that showcase products—they are the ones that communicate vision.

Leading the visualization strategy for this program demonstrated how storytelling can become a competitive advantage, aligning engineering, design, and business around a shared narrative. The project ultimately helped establish a new visualization benchmark within SAFRAN while contributing to one of the company's most significant international recognitions.

Looking back, the greatest achievement wasn't simply producing award-winning imagery—it was helping innovation become visible.