SUPER COPA PROJECT
The Super Copa Telcel project represented a unique opportunity to shape the visual future of one of Mexico's premier racing championships.
Victor
ACUÑA
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Client: Super Copa, Freightliner, Mercedes Benz | Time: 2013 – 2020 | Credit: Chief Designer & Design Consultancy | Projects: 4 | Industry: Motrosport
The Super Copa Telcel project represented a unique opportunity to shape the visual future of one of Mexico's premier racing championships.
Over several years, I contributed to the development of multiple competition vehicles, ranging from racing trucks to GT-inspired touring cars. The objective was not only to create visually striking machines, but to establish a design language capable of balancing performance, manufacturability, brand identity, and fan appeal.
The result was a family of race vehicles that helped define a new era of Super Copa Telcel competition.
OVERVIEW SUPER COPA Case of Study
MY ROLE
• Chief Designer
• Vehicle Concept Development
• Exterior Surface Design
• Visual Strategy
• Design Consultancy
PROJECT HIGHLIGHTS
• Designed three competition vehicles
• Consulted on an additional vehicle program
• Developed complete exterior design proposals
• Coordinated feasibility between aesthetics and engineering in factory
• Participated in launch and presentation activities
CHALLENGE
How do you reinvent the identity of an entire racing championship without losing the legacy that made it iconic?
Super Copa was entering a new chapter, demanding race vehicles that could perform on track while elevating the championship's visual presence. Every machine had to become more than a competition car—it had to represent manufacturers, sponsors, fans, and the future of Mexican motorsport through a single, unmistakable design language.
DESIGN THINKING
Every project started by understanding the engineering, the regulations, and the story each vehicle needed to tell. Instead of designing isolated race cars, the process focused on building a cohesive visual ecosystem where aerodynamics, manufacturability, branding, and emotion worked together. The goal was simple: create machines that looked as fast as they performed and gave Super Copa a visual identity worthy of its next generation.
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